China Mother and Baby Products Retailing Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Mother and Baby Products Retailing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
This Report covers how parents choose products and from which mother & baby product retail channels, and their motives. It focuses on how parents research for the best products and seek advice. It includes analysis of how parents compare retailers, as well as how they choose between products by seeking certain key benefits.
The Report also looks at how parents also research about mother & baby products, as well as advice about parenting. All of these factors are crucial for mother & baby products retailers to know when attempting to stand out in this highly fragmented and competitive market. It is certainly still a growth market, despite falling birth rates, and is trending towards higherquality, higher-value products and advisory services. This Report also analyses how it is the services, especially for parental advice and infant development, that are becoming increasingly important differentiators in mother & baby products retail brands.
Covered in this Report
This Report covers physical store and online retail sites selling significant ranges of goods meant for use in babycare in the People’s Republic of China.
For the purposes of this Report, mother and baby retailers refers to retail chains, standalone stores and online retailers which predominantly or significantly stock products aimed specifically at babies and mothers (parents) of babies.
These products include:
- Baby foods including infant formula milk and baby supplementary foods (eg cereals, purées, rusks)
- Baby feeding products, including bottles, nipples, sterilisers, etc.
- Babycare products including baby nappies/diapers; baby skincare products (eg baby oil, sun block, nappy rash cream), baby shower and bath products (eg shampoo, body wash) and baby feeding products (eg feeding bottle, tableware)
- Baby clothes and footwear
- Baby durable goods, including toys and baby cots/bedding, strollers and car seats
Retailers include mother and baby specialist retailers, supermarkets and hypermarkets, department stores, online mother and baby specialist portals (eg Babytree, mama.cn, PC Baby, yaolan.com), and online general retailers (eg Yihaodian, JD.com, Tmall).
Expert analysis from a specialist in the field
Written by Matthew Crabbe, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Birth rates are low, and the number of childbearing age mothers continues to decrease. Yet the mother & baby products market continues to grow well, thanks to parents spending more, per capita, on their babies as they seek better quality, safer products. Slowing growth is driving ever-increasing competition in the market, with more retailers competing for a share of this fragmented market. To be successful, retailers must not only convince parents they have wide ranges of good quality products at competitive prices, but also increasingly offer better quality service to parents. Mintel’s survey results show that parents want retailers to focus their service quality on providing better parental advisory services, as well as offering good quality products, with attractive stores and good facilities. This will require retailers to invest in improving customer service, and to offer trusted parenting expertise.
Research Director, Mintel Asia-Pacific
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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