China Nappies Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Nappies market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
Nappies include products for use with babies and toddlers aged between 0-3-years-old. Product examples provided in the Report may involve the term ‘diaper/diapers’ which is the same as ‘nappy/nappies’.
The Report includes:
- Tape-type/regular disposable nappies/diapers
- Pants-type/pull up training disposable nappies/diapers
Market size in this Report does not cover sales that have occurred in the C2C (Consumer to Consumer) market and direct-selling brands (eg WeChat business or Taobao).
Expert analysis from a specialist in the field
Written by Vicky Zhou, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumption premiumisation has further fuelled the market growth and tariff reduction will bring opportunities to international brands and also threat domestic brands. The agreement on nappy choices of mums and dads shows a chance to involve dads into purchasing nappy. Keep investing in high quality products and providing thoughtful service are the key to maintain consumers.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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