China New Energy Cars Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the New Energy Cars market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report tracks the evolvements of government regulations at different stages, analyses the competitive strategies and innovations of market participants, and investigates car buyers’ perception and purchasing willingness towards new energy cars.
Pure electric passenger cars are defined as passenger cars that are fully powered by electricity, eg Tesla Model S, BAIC EC180. Plug-in hybrid electric passenger cars are defined as passenger cars that are partially powered by electricity, by using rechargeable batteries that can be recharged by plugging into an external electric power source. Typical models are BYD Qin, ROEWE eRX5.
Fuel cell electric passenger cars are passenger cars that run on a fuel other than traditional petroleum fuels, eg ROEWE Fuel Cell 950. These vehicles are not included in the market sizing and consumer research.
Mintel divides consumers into three groups based on their monthly household income (MHI) and their residential cities.
Expert analysis from a specialist in the field
Written by Aaron Guo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The core buyers of EVs (electric vehicles) have been skewing from 40-49-year-olds to 30-39-year-olds with high household incomes, suggesting the core car buyers in China are gradually picking up a more welcoming attitude towards such vehicles. 25-29-year-olds, especially males, continue to have concerns towards such vehicles, eg safety. The good news is that they believe new energy cars will be the future mainstream. It seems that they are currently ‘spiritual supporters’, but they could be converted to purchasers when there are more convincing models available on the market.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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