China Nut and Seeds Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Nut and Seeds market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Raise nuts and seeds’ attractiveness among seniors
- Potential for BFY nuts and seeds
- Is brand differentiation workable?
Covered in this report
The nuts category is the most popular category in the snack market of China at present, thanks to its healthy image and positioning as a tasty snack. Seeds, as a traditional Chinese snack category, enjoy a lower but stable growth. The nuts and seeds market is likely driven by consumers’ growing awareness of healthy snacking and the increase of the middle-class as its main consumer group.
ChaCheer leads the market thanks to its dominating position in the seeds segment. Top players in the snacking category, including Three Squirrels, Be & Cheery and Bestore also perform
Expert analysis from a specialist in the field
Written by Crystal A, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The slowing down of the nuts and seeds market should not be interpreted as saturation; instead, the opportunities for further stimulating growth lie in making nuts and seeds more compatible with other food and drink categories as ingredients and even bases. BFY nuts and seeds is another opportunity as they can meet the unmet needs of sophisticated consumers. BFY can be reflected in both ‘minus’ (eg low fat and salt) and ‘plus’ claims (eg high protein and fibre)
Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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