China Nuts and Dried Fruits Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Nuts and Dried Fruits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report covers any types of nuts and dried fruits which have been processed either naturally (such as sun-drying and winddrying) or manually (such as roasting and boiling with water) with or without additives during the procedure. The market size covers sales through retail channels.
What you need to know
The nuts category is popular in the snack market of China at present, thanks to its healthy image and positioning as a tasty snack. The dried fruits category has grown at a double-digit rate from 2013-18 and will keep growing in the future. It is likely driven by consumers’ growing awareness of healthy snacking and the application of freeze-drying technology.
Looking ahead, the crispy dried vegetables and fruits category will become more popular than traditionally processed dried fruits. The category has already seen high penetration. The reasons for the popularity of the crispy dried vegetables and fruits category are largely attributable to the healthiness and indulgent crispy texture of it.
Expert analysis from a specialist in the field
Written by Charlotte Liu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Nuts are welcomed by consumers because of their healthy and tasty image, however more diversified flavours of nuts are needed in the market. The dried fruits category is likely to benefit from freeze-drying technology, which adds a crispiness which is currently seen as premium. The future of nuts and dried fruits lies in making these categories both healthy and indulgent.
Food & Drink Analyst
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