China Online Gaming Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Gaming market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Smart TVs: advanced entertainment centres
- Online gaming can be utilized as a social channel
- Make gamers happy to spend more money and gametime
Covered in this report
Online games refer to video games that are either partially or primarily played through a live network connection (usually the internet), especially ones enabling two or more players to participate simultaneously from different locations. Games that do not require an active network connection for gameplay but only use the internet to post high scores, download game elements or exchange data, are excluded from this definition.
Online games include all genres and can be played on PCs, mobile phones, consoles and other devices. Smart TVs in this report refer to smart TVs, projectors and internet TV boxes.
Market size data represents the value of in-game purchases and subscription/membership fees. The market value of game purchases (ie upfront fees paid by users to download/purchase games), game devices, other revenue of game makers (eg advertising and revenue made in overseas markets) and revenues from e-sports tournaments are not included in the market size.
Expert analysis from a specialist in the field
Written by Kaye Huang, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning developing games that offer more of a challenge is an opportunity in this category. Innovation in the gaming market should increase its focus on gaming content and social features without being limiting to particular game genres, as Chinese online gamers are open minded towards multiple game genres
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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