China Oral Hygiene Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Oral Hygiene market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Opportunity for TCM toothpaste?
- How to seize the trend of premiumisation?
- Are Chinese consumers ready for electric toothbrushes?
Covered in this report
This report covers the Chinese consumer market for oral hygiene products, including products in the following categories:
- Toothpaste – including pastes, gels, polish and powder formats; including sensitive, herbal, whitening, children’s and 2 in 1 variants
- Toothbrushes – including standard manual and electric toothbrushes
- Mouthwashes – including medicated and freshening mouthwashes and rinses
- Ancillaries – including dental floss/tape, toothpicks, interdental sticks and denture products
Excluded: Products used solely by the dental profession or products available only on prescription.
Expert analysis from a specialist in the field
Written by Vicky Zhou, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The premiumisation trend continues to influence the oral hygiene market with consumers’ awareness of oral health in terms of both product usage and knowledge accumulation sides. Electric oral care products not only bring more advanced functional results, but also an association with better life quality. TCM toothpaste brands should keep investing in TCM ingredients, especially rare TCM ingredients to prove their effectiveness in relieving dental issues.
Beauty & Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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