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China Outbound - May 2015

“The Chinese outbound market is anticipated to continue to flourish despite the current slowdown in the Chinese economy. In fact the market is expected to double in size to 200 million by 2020, with North Asian destinations, including Japan and South Korea as well as Europe and the US, being the main benefactors of this seemingly relentless demand. The market is also evolving – an increasing number of Chinese are becoming more receptive to undertaking independent travel, usually in small groups.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current size of China’s outbound tourism market?
  • What are the future growth predictions for China’s outbound tourism market?
  • What are the macro-economic and industry factors shaping dynamic growth in China’s outbound market?
  • How are NTOs responding to the needs of China’s tourists?
  • How are the infiltration of digital technology and changes in government legislation impacting China’s outbound market potential?
  • Who is the Chinese outbound traveller?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for China, 1950-2050
            • Figure 2: Mid-year population estimates for China, by age, 2015 and 2050
          • Economy
              • Figure 3: China’s key economic indicators, 2008-14
            • Exchange rates
              • Figure 4: China’s exchange rates with selected global currencies, 2008-14
            • Tourism balance
              • Figure 5: China’s tourism balance, 2008-14
            • Outbound tourism
              • A historical perspective
                • New legislation
                  • The Approved Destination Status scheme (ADS)
                    • Figure 6: Countries with ADS status, by world region, December 2014
                  • Arrivals
                    • Figure 7: Outbound tourism from China, 2008-15
                  • Destinations
                    • Figure 8: Outbound arrivals from China, 2008-14
                  • Asia
                    • Hong Kong
                      • Macau
                        • Republic of Korea
                          • Thailand
                            • Taiwan
                              • Japan
                                • Vietnam
                                  • Singapore
                                    • Malaysia
                                      • Indonesia
                                        • Philippines
                                          • Maldives
                                            • Europe
                                              • The Americas
                                                • Latin America
                                                  • US
                                                    • Canada
                                                      • Oceania
                                                        • Australia
                                                          • New Zealand
                                                          • Market Characteristics

                                                            • Pre-booking behaviour and booking methods
                                                              • Demographics
                                                                • The second wave – 2nd- and 3rd-tier cities
                                                                  • Emerging trend: A new breed of Chinese outbound travellers
                                                                    • The independent Chinese traveller
                                                                      • The luxury Chinese traveller
                                                                        • Purpose of visit
                                                                          • Expenditure
                                                                            • Length of stay
                                                                              • Seasonality
                                                                              • Transport

                                                                                • Air
                                                                                  • Road/rail
                                                                                    • Sea
                                                                                    • Accommodation

                                                                                      • Tour Operators and Travel Agencies

                                                                                        • What Next?

                                                                                          China Outbound - May 2015

                                                                                          US $377.39 (Excl.Tax)