China Over-55s' Eating Habits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Over-55s' Eating Habits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report interviews senior people aged 55-74 in China. This report answers questions such as what are seniors’ the daily consumption habits of selected foods and their attitudes and behaviours in selecting, purchasing and consuming healthy foods.
What you need to know
Seniors are the fastest growing population segment putting pressure on marketers. More seniors are focusing on their physical health and proactively seeking healthy diets as part of their resolutions. The increased health awareness provides a concrete foundation for innovators providing quality, nutritious, and functional foods and drinks to satiate senior consumers’ needs. While younger seniors’ shopping routines have been revolutionised by digitisation, there is definitely more potential in this technology brands and companies can unlock to reach bigger audiences.
Expert analysis from a specialist in the field
Written by Wenxin Xu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growing senior segment in China has opened up tremendous opportunities for companies to bring innovative, quality foods and drinks that could help seniors who are actively seeking solutions to improve their health conditions build nutritious and balanced diets. Products developed for health complications and channelled through digital platforms could help brands and companies reach larger audiences in the near future.
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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