China Paying for Digital Content Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Paying for Digital Content market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Digital contents refer to online media contents, including:
- audio (music)
Knowledge contents or knowledge payment contents (‘知识付费内 容’) refer to articles/podcasts/videos featuring either academic or practical knowledge.
All digital contents are discussed in The Consumer sections, while only the knowledge content market is covered in The Market and Key Players sections.
Excluded: Payment for internet or mobile access to carriers is not regarded as paying for digital contents.
What you need to know
Fast and affordable access to the internet, especially mobile internet, helps to drive the digital content payment market boom. Consumers are open to paying for various types of digital contents to satisfy their online entertainment needs. Knowledge contents arose along with the growth of the digital content market, and such contents meet with consumers’ need for deeper and wider knowledge, especially in the fields of interest/hobby and career development. Consumers also accept payment after consuming the content – most of them would tip for the contents they like or supporting creators.
This Report provides an overview of Chinese consumers’ habits in paying for digital contents, including their usage and payment of digital contents (especially tipping), purchase and attitudes towards knowledge contents.
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Digital content providers could expect stable and continuous spending from consumers, since they are used to enjoying online media and paying for valuable contents. The knowledge content market still has much growth potential supported by consumers’ positive impressions of it. Developing knowledge contents in interest and career themes will pay off.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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