China Personal Investment Products Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Personal Investment Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Personal investment products are financial products purchased by individual investors for wealth management purpose from product providers or through an intermediary (eg banks), including bonds, stocks, funds, insurances, wealth management developed by banks and internet financial institutions, precious metal, futures and options, and private equities etc.
For the purpose of this Report, High Income Investors are defined as investors who have a monthly household income of RMB 42,000 or above, approximately equalling to an annual household income of RMB 500,000.
High risk high return products are mainly equity-based investment products, including but not limited to A stock, overseas stocks, stock-based funds, and precious metal. Digital currency is also included as an emerging form of investment product.
- Life insurance or pension
Personal investment is a buzz word that isn’t likely to fade out anytime soon. It has been three years since Mintel’s last Personal Investment Products – China, June 2015 Report, however a lot can change in that time, so it is important to review the behaviours and attitudes of investors and explore new trends in the market. Market research is especially important in the face of emerging investment products such as digital currency and a looming trade war.
This Report looks into the personal investment attitudes and preferences of Chinese investors, including but not limited to important consideration factors, level of risk aversion and investable assets allocation etc. This Report specifically compares the attitudes between High Income Investors and general consumers, and sets out a comprehensive method of attracting different types of investors.
Expert analysis from a specialist in the field
Written by Aaron Guo, a leading analyst in the Financial Services sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Investors who have an annual household income of over RMB 500,000 are actually not that different from general consumers in terms of investment experience and preferred products. They are pretty mainstream. High risk high return product preferers tend to be those who have a high educational background or 40-49-year-olds living in tier one cities. They seem to hold a positive perception towards their future financial status so they are bold and aggressive during investment.
Associate Director - Financial Services
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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