Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pet Food market in China, its consumers and the major players who make up that market.
Market Trends Insight
Expert analysis on the factors that are driving the market, and the barriers for its growth
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
Generations, regions, gender and more. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Ching Yang, a senior analyst in FMCG, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Compared with other markets, online is an especially critical channel for the Chinese pet food market. Not only because it’s one of the most popular purchase channels, but the e-commerce’s distribution system enables companies to reach the lower tier cities and rural areas, where there are still lots of growth opportunities from consumers switching to pet food.
Senior Research Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Mintel defines the pet food market as food and snacks and treats
for household pets, including cats, dogs, rabbits, rodents, fish,
reptiles, and birds. Food for dogs and cats is the primary focus in
this Report and is categorised as dry, wet, and snacks and treats.
Market sizing includes wet and dry food for dogs and cats only.
Based on the products’ property, dogs’ snacks and treats are
included in dogs’ dry food, and cats’ snacks and treats are
included in cats’ wet food.
Though pet food for other animals is not covered in the sizing,
it is included in the consumer research and is discussed in the
Excluded from this Report are:
- Dog chews and rawhides
- Pets’ supplements
Mintel divides consumers into three groups based on their
monthly household income. The table below shows the definitions
of low, middle, and high household income consumer groups.