China Plant-based Diet Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Plant-based Diet market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Prevention rather than cure might crack open the market
- The appeal of ‘lightness’ spikes but taste is non-negotiable
- Scientifically proven perks of plant-based diet could be alluring to males in their 40s
Covered in this report
This report covers consumers’ attitudes towards plant-based diets and consumption behaviours. ‘Plant-based diet’ here includes food and drink that have been derived from a plant or vegetable source, such as beans, chia, hemp, canola, potato, pumpkin, rice, soy, and wheat, as well as others.
Expert analysis from a specialist in the field
Written by Wenxin Xu, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers with growing health concerns are embracing the power of plants, and while they hold positive perceptions towards plant-based food and drink, they will lean towards diets that are curated to Chinese palates. The demand for more diverse offerings in premiumised plant-based food and drink provides a healthy market outlook for this category, driving businesses to upgrade processing techniques, and introduce novel ingredients and re-imagined crossover products to the market
Senior Lifestyles Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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