China Plant Protein Drinks Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Plant Protein Drinks market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Plant protein drinks (PPDs) include all types of plant-based protein drinks including soy, rice, nut (eg peanuts, almonds), grain (eg oat, quinoa, corn), seed (eg flaxseeds, chia seeds), and coconut-based drinks in family packs, individual portion packs and in multipacks in the form of bottles, cans, tubs, cartons, flexible sachets flexible stand-up pouches and disposable takeaway cups.
The market size covers sales through retail channels only. Some types of plant protein drink feature cow’s milk as an additional, but not as a main or majority ingredient, and these are included in the market size. Flavoured plant protein drinks, such as those with berries or fruit as an additional, but not majority ingredient, are included in the market size.
Key points included
- How to compete with milk?
- How could soy drinks continue the growth?
- What are potential new opportunities regarding ingredients and flavours?
What you need to know
The plant protein drinks market had a difficult year in 2017, as only the soy and coconut segments achieved growth in their market value, and established leading players such as Yangyuan have been facing challenges from regional players. The key selling points of plant protein drinks revolve around taste and nutrition, while health claims that go beyond promoting just the protein content could differentiate plant protein drinks from other non-alcoholic beverages, including dairy drinks.
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Health sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The plant protein drinks industry needs to reinforce its image as a tasty drink with nutritional benefits to compete with other beverages including dairy drinks. In addition, launching more flavoured variants and introducing new ingredients such as cashew could help to boost appeal and increase consumption.
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