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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ready Meals - China market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The ready meal market is estimated to experience a robust value growth of 13.2% in 2020, mainly attributed to the growing demand for frozen ready meals. Increased channel coverage and expanded product varieties like ready-to-cook foods from restaurant brands help ready meals better serve consumers’ rising demand for cooking after the outbreak of COVID-19. Due to the healthy eating trend, nutritional value should be a crucial factor besides convenience for ready meal brands to focus on. In addition, customized products could be another area of innovation to explore to satisfy the diverse demand from the greater number of people cooking at home.

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Expert analysis from a specialist in the field

Written by Roolee Lu, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Mobile network providers are positioned to get through the choppy waters brought on by COVID-19, as Canada’s population expands and a shift in consumer preferences is evident for service plans with plenty of data. With most pleased with their service provider and there being notable interest in 5G, the market should pull ahead in the near future. At the same time, carriers operating in the category will need to address cost concerns regarding mobile service, branching out to flanker brands that focus on value, a major step in this direction Roolee Lu
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Excluded
        • Executive Summary

            • The market
              • Sustained robust growth in the overall market
                • Figure 1: Sales value of ready meal market, China, 2015-20
              • Frozen ready meals experience accelerated growth in both value and volume
                • Figure 2: Forecast for sales value of frozen ready meal market, china, 2015- 25
              • Short-term disruption in chilled ready meals
                • Figure 3: Forecast for sales value of chilled ready meal market, china, 2015- 25
              • Impact of COVID-19 on ready meals
                • Figure 4: Short, medium and long term impact of COVID-19 on ready meals
              • The new norm of cooking at home results in increasing demand
                • Figure 5: New habits – Cook at home, March to July, 2020
              • Sustained usage of online channels will accelerate move online
                • Figure 6: Shopping channel, March to July, 2020
              • Companies and brands
                • New retail channels may change the competitive landscape
                  • Figure 7: Leading companies in frozen and chilled ready meals, by value share, 2018-19
                • Differentiation strategy based on focusing on freshness
                  • Use selling points beyond convenience to bring excitement
                    • The consumer
                      • Ready-to-eat and ready-to-cook foods gain more heavy users among younger generations
                        • Figure 8: Consumption frequency, China, May 2020
                      • New retail and delivery channels have an advantage
                        • Figure 9: Purchase channel, China, May 2020
                      • Working at home suggests opportunities for ready-to-cook foods
                        • Figure 10: Consumption occasion, China, May 2020
                      • Broader understanding of ready meals
                        • Figure 11: Brand preference, China, May 2020
                      • Ready-to-eat foods stand out for extensive cuisine and flavour options
                        • Figure 12: Associated attributes, China, May 2020
                      • Transparent product information could seduce consumers
                        • Figure 13: Attitudes towards ready meals, China, May 2020
                      • What we think
                      • Issues and Insights

                        • Customize products for the expanded cooking population
                          • The facts
                            • The implications
                              • Figure 14: New habits – Cook at home, March to July, 2020
                              • Figure 15: Product examples of frozen ready meals with for children (5-12) claim, Korea, Ireland and Indonesia, 2020
                            • Leverage new retail and delivery channels to provide most convenience
                              • The facts
                                • The implications
                                  • Figure 16: Shopping channel, March to July, 2020
                                  • Figure 17: Hema Gongfang’s ready-to-cook foods
                                • Expand regional flavour and cuisine options
                                  • The facts
                                    • The implications
                                      • Figure 18: Guangzhou Restaurant Cantonese dim sum set
                                      • Figure 19: Product examples of chilled ready meals with exotic flavours, China, 2020
                                  • The Market – What You Need to Know

                                    • Rising demand for in-home food boosts growth in frozen ready meals
                                      • Chilled ready meals experienced short-term disruption due to COVID-19
                                        • Foodservice floods into retail market by offering ready-to-cook products
                                        • Market Size, Segmentation and Forecast

                                          • Robust growth help frozen ready meals gain greater share
                                            • Figure 20: Sales value of ready meal market, China, 2015-20
                                            • Figure 21: Segment value share in ready meals, CHINA, 2015-20
                                          • Growth of frozen ready meals accelerates in both value and volume
                                            • Figure 22: Forecast for sales value of frozen ready meal market, china, 2015- 25
                                            • Figure 23: Sales volume of frozen ready meal market, China, 2015-20
                                          • Chilled ready meals are expected to return to growth in the post-outbreak period
                                            • Figure 24: Forecast for sales value of chilled ready meal market, china, 2015- 25
                                            • Figure 25: Sales volume of chilled ready meal market, China, 2015-20
                                        • Market Drivers

                                          • Ready meals benefit from growing spending on in-home foods following the COVID-19 outbreak
                                            • Figure 26: Change in spending on in-home food, March to July, 2020
                                          • Foodservice uses ready-to-cook foods to enter retail
                                            • Figure 27: Xibei sour soup oat noodles (frozen prepared food)
                                          • Standardisation in production brings in more product varieties
                                            • Figure 28: Xinliangji frozen crawfish
                                        • Key Players – What You Need to Know

                                          • Strengthened cooperation with new retail channels
                                            • Retailers have upgraded strategies on private-label products
                                              • Create selling points beyond convenience to differentiate
                                              • Market Share

                                                • Relative stable market structure of leading players
                                                  • Figure 29: Leading companies in frozen and chilled ready meals, by value share, 2018-19
                                              • Competitive Strategies

                                                • Use freshness to differentiate
                                                  • Figure 30: Babi Food frozen ready meal set
                                                • Utilize crossovers to attract young consumers
                                                  • Figure 31: Ramen Talk & Wufangzhai dragon boat festival gift box
                                                • Upgraded 3R strategy
                                                  • Figure 32: Hema Gongfang national food map
                                              • Who’s Innovating?

                                                • Innovation trends overview
                                                  • Figure 33: New launches in ready meal market, by claim category, China, 2018-20H1
                                                  • Figure 34: New launches in ready meal market, by leading claims, China, 2018-20H1
                                                • Limited edition using seasonal ingredients
                                                  • Figure 35: Chuange seasonal dumplings summer gift box
                                                • Plant-based meat ready meals
                                                  • Figure 36: Wanchai Ferry Omnipork dumpling
                                                  • Figure 37: Heytea plant-based beef zongzi
                                              • The Consumer – What You Need to Know

                                                • Chinese-style frozen ready meals enjoy high consumption frequency
                                                  • New retail and delivery channels become notable
                                                    • Ready-to-cook foods are most consumed at weekday dinner
                                                    • Consumption Frequency

                                                      • High penetration of Chinese-style frozen ready meals
                                                        • Figure 38: Consumption frequency – frozen ready meals, China, May 2020
                                                      • Western-style frozen ready meals attract families with kids
                                                        • Figure 39: Consumption frequency – Western-style frozen ready meals, by family structure, China, May 2020
                                                      • Ready-to-eat and ready-to-cook foods provide a solution to demand among younger generation for cooking
                                                        • Figure 40: Consumption frequency – select items, China, May 2020
                                                        • Figure 41: Consumption frequency, by age, China, May 2020
                                                      • Provide more exotic cuisine options in chilled ready meals
                                                        • Figure 42: Consumption frequency – at least 2-3 times a month, by gender and age, China, May 2020
                                                    • Purchase Channel

                                                      • Storage requirements heavily determine shopping channel choice
                                                        • Figure 43: Purchase channel, China, May 2020
                                                        • Figure 44: Purchase channel – O2O retailers, by gender, age and monthly personal income, China, May 2020
                                                      • Home delivery services experience increased usage frequency
                                                        • Figure 45: Purchase channel – select items, by age, China, May 2020
                                                        • Figure 46: Repertoire analysis of purchase channel, China, May 2020
                                                      • Convenience stores’ chilled and ready-to-eat options help attract younger generations
                                                        • Figure 47: Purchase channel – Convenience stores, by age, China, May 2020
                                                    • Consumption Occasion

                                                      • Working at home boosts the demand for ready-to-cook foods at weekday occasions
                                                        • Figure 48: Consumption occasion, China, May 2020
                                                        • Figure 49: Consumption occasion – ready-to-cook foods/semi-finished products, by city tier, China, May 2020
                                                      • Ambient packaged staple foods are most consumed during weekday breakfast
                                                        • Figure 50: Consumption occasion – frozen ready meals, by family structure, China, May 2020
                                                        • Figure 51: Consumption occasion – ambient packaged staple foods, China, May 2020
                                                      • Chilled ready meals: weekday lunch solution
                                                        • Figure 52: Consumption occasion – chilled ready meals, China, May 2020
                                                    • Brand Preference

                                                      • Sanquan shows more advantage in tier three or lower cities
                                                        • Figure 53: Brand preference, China, May 2020
                                                        • Figure 54: Brand preference, by city tier, China, May 2020
                                                        • Figure 55: Brand preference, by region, China, May 2020
                                                      • Broader sense of ready meals
                                                      • Associated Attributes

                                                        • Ready-to-eat foods are more associated with extensive flavour and cuisine options
                                                          • Figure 56: Associated attributes, China, May 2020
                                                        • Provide multiple serving sizes to satisfy various demand
                                                          • Frozen and chilled ready meals should highlight their nutritional content
                                                            • Figure 57: Priorities in life – eating healthily, May to July, 2020
                                                        • Attitudes towards Ready Meals

                                                          • Concern about freshness brings opportunities for freshly-made products
                                                            • Figure 58: Attitudes towards ready meals, China, May 2020
                                                          • Provide transparent information on ingredients to alleviate consumer concern about products
                                                            • Figure 59: Attitudes towards ready meals – I can't trust what's in ready meals, by age, China, May 2020
                                                        • Meet the Mintropolitans

                                                          • MinTs are seeking various convenient meal options
                                                            • Figure 60: Consumption frequency – have eaten in the last 6 months, by consumer classification, China, May 2020
                                                            • Figure 61: Consumption frequency – once a week or more, by consumer classification, China, May 2020
                                                          • Online and new retail channels see increased usage
                                                            • Figure 62: Purchase channel, by consumer classification, China, May 2020
                                                        • Appendix – Market Size, Segmentation and Forecast

                                                          • Total frozen and chilled ready meal market
                                                            • Figure 63: Sales value of ready meal market, China, 2015-20
                                                          • Frozen ready meal market
                                                            • Figure 64: Forecast for sales value of frozen ready meal market, china, 2015- 25
                                                            • Figure 65: Sales volume of frozen ready meal market, China, 2015-20
                                                          • Chilled ready meal market
                                                            • Figure 66: Forecast for sales value of chilled ready meal market, china, 2015- 25
                                                            • Figure 67: Sales volume of chilled ready meal market, China, 2015-20
                                                        • Appendix – Methodology and Abbreviations

                                                          • Methodology
                                                            • Abbreviations

                                                            About the report

                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Competitors

                                                              Who’s Winning. How To Stay Ahead.

                                                            • The Market

                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                            Description