China Ready Meals Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Ready Meals market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report looks at consumers’ purchase and consumption habits of ready meals, their general attitudes towards and expectations of ready meals, and their attitudes towards future trends.
Ready meals include frozen, chilled, and ambient meals that require easy preparation. Frozen ready meals include frozen dumplings/wontons, frozen tangyuan (rice dumpling), frozen buns/ dim sum, frozen meat meal set, frozen pizza/pasta, and so forth. Chilled ready meals include ready-made lunchboxes/dishes that only need simple heating, sandwiches, sushi/rice balls, salad, etc. Ambient ready meals include cooked foods (eg deli, Oden) or ambient packaged meals (eg canned mixed congee).
Market value is based on spending on frozen and chilled ready meals; market volume is based on tonnes of consumption.
Expert analysis from a specialist in the field
Written by Belle Wang, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers evaluate the healthiness of ready meals based more on intrinsic factors, such as nutrition and ingredients; they also pay attention to labels. Upgrading products leveraging these elements is a current trend. Meanwhile, consumers are also paying attention to short shelf life, so chilled ready meals may have a better chance in the future, especially given the growth of Fresh apps, C-stores and community stores
Food & Drink Analyst
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