China Ready-To-Drink Tea Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Ready-To-Drink Tea market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Re-imagine more goal-driven consumption occasions
- New business opportunities arise from ancient wisdom
- Prioritise ‘freshness’ to effectively communicate premium quality
Covered in this report
RTD tea beverages in this report refer to ready-to-drink traditional Chinese herbal tea, represented by Wanglaoji or Jiaduobao and ready-to-drink non-herbal tea, including packaged black, green and other tea drinks (milk tea and other tea such as oolong tea and jasmine tea).
Excluded:Teabags and loose tea leaves are not covered in this report.
Expert analysis from a specialist in the field
Written by Wenxin Xu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The RTD tea beverage market in China is experiencing stagnant market growth due to the hurdle of keeping consumers always excited as competition in the overall drinks category is fiercer than ever. To preserve the market growth, brands and companies could look to branding which could allow consumers to better understand the premium cues of freshness, pureness, functional benefits, overall wellbeing and more
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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