China Smart Home Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Smart Home market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers smart home systems and devices, ie those connected to the internet and remotely monitored/controlled via an app on a smartphone, website or a computer.
Typical products include:
- Smart video appliance (eg smart TV/set-top box/projector)
- Smart audio appliance (eg smart speaker)
- Smart sweeping robot/vacuum
- Smart cooking appliance
- Smart air conditioner and electric fan
- Smart lighting appliance
- Smart lock or surveillance appliance
- Smart wall plug
- Smart fridge
What you need to know
The smart home market is booming, driven by consumers’ strong interest as well as the fast development of the industry. Various market players provide diversified offerings, but eventually consumers see ‘smart’ as more about bringing them convenience by automation. As shopping websites are an important information channel, marketing and advertising should highlight user experience and cover a wider range of consumers. Providing solid proof of value for money will also contribute to sales.
This report covers consumer views on the differences between traditional and smart home products, ownership and interest in smart home devices, preferred voice control functions, triggers and barriers to purchase a smart home product and information channels where consumers learn about new smart home products. This report also explores market factors impacting the category, innovations and trends the market is experiencing.
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Household sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home appliances being ‘smart’ is no longer distant from Chinese consumers, and consumers are educated that automation can save them effort and bring convenience. Price instead of privacy is the biggest barrier to purchasing, suggesting brands need to put more effort into communicating the smart home’s value for money.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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