China Social Commerce Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Social Commerce market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Social commerce discussed in this report is defined as ecommerce based on social media or using social interactions as the main source of business. It includes platforms that feature social interactions or content sharing besides ecommerce functions, on which registered merchants range from enterprise players as well as private sellers. Private dealers on Weibo/ WeChat as well as public accounts/KOLs who at some point start to market products or services once they’ve accumulated a certain number of followers are also included.
What you need to know
Social commerce has moving from the periphery to central stage, especially with Pinduoduo’s group buying-and-discount model continuously grabbing headlines last year and being adopted by almost all ecommerce players. Meanwhile, ecommerce operators are also expanding to new categories and using new distribution channels and new promotion formats to attract more consumers.
Expert analysis from a specialist in the field
Written by Cici Wu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
2018 was a banner year for social commerce with the public listing of headline-grabbers Pinduoduo and Mogujie. Major players continue to seek expansion of categories, distribution as well as promotion formats. Consumers on the other hand show great enthusiasm in engaging in all sorts of activities through social commerce platforms.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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