China Soft Drink Trends Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Soft Drink Trends market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks at consumers’ drinking habits towards soft drinks, defined as non-alcoholic drinks, including bottled water, carbonated soft drinks, energy drinks, juice, sports drinks, tea and infusions, etc.
Powder drinks and milk are excluded.
What you need to know
China’s soft drinks market has slowed down its pace of growth. The growth rate of the value of the retail market has dropped by half in the past five years. Although consumers’ concern about how to eat and drink healthily could be one of the reasons that cause the slowing business growth; manufacturers can seize opportunities from consumer demand for healthy diets.
Mintel’s survey has found consumers want to see more nutritional value in soft drinks. One way that has been applied to production by manufacturers to make soft drinks healthy is to reduce some “bad content” such as sugar and calories. However, manufacturers may have to pay attention on how to add some “good content” to soft drinks. Good contents could be vitamin, protein, probiotics and dietary fibre.
The total value of the retail market will keep growing with a moderate CAGR (Compound Annual Growth Rate) at around 4.2% between 2019 and 2023. Innovation will be the key to drive business while the innovation from the on-trade channel could pose a threat as well as the source for innovation ideas.
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers choose difference types of soft drinks according to the drinking occasion, which is good news for manufacturers as they can differentiate their products based on the consumption occasion targeted. For innovation, products with minus claims such as low sugar or low calories are not enough to meet consumers’ demand for health. Nutritional value, either contained naturally or added during production, is one key to drive consumers’ interests in new products. Extra function such as energy-boosting is another key to keep business ahead in the market competition.
Associate Director - Food & Drink
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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