China Sports Participation Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Sports Participation market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Sports participation refers to physical sports services consumers spend to participate in. Such expenditures include membership fee (eg for sports club or sports centre), participation fee, spending on spectator sports and others. Membership spending includes payment for sports club, such as physical training, as well as coaching fee.
Participation spending includes tickets for one-time services, such as the Colour Run, marathon and Spartan race. Spending on spectator sports includes entrance fees for sports events, including CBA (Chinese Basketball Association), Super League, etc. Spending on sports media includes spending on sports television and online streaming services. Other spending is mostly made up by sports lottery.
For the purpose of this Report, e-sports, sports retail (including clothes, gear, equipment and nutritional supplements), overseas sports expenditure and sports-themed travel are excluded. However, e-sports is discussed as a market promotion factor in Market Factors.
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fast-growing sports participation market brings opportunities for not only the sports industry but also brands in other categories. Launching more varieties of sports activities and making sport more fun will attract a larger participant base, and sports data created by participants could work as positive feedback as well as sports motivations. Since generally consumers trust sports stars, their endorsement of brands may achieve a better effect on building brand images.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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