China Sportswear Retailing Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Sportswear Retailing market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
For the purposes of this report, Mintel has used the following definitions:
This report is designed to give an overview of the China sportswear retail market. This includes market information, including a specialist sportswear market size and forecast, as well as consumer research covering a variety of issues within the market.
Mintel defines sportswear goods retailers as those specialising in the sale of sports clothing and footwear, as well as equipment and accessories. These categories are defined as:
- Sports clothing, eg tracksuits, swimwear, hooded sweatshirts, accessories.
- Sports footwear, eg trainers, running shoes, football boots, ski boots.
- Sports equipment (items necessary for participation in a sporting activity), eg tennis racquets, golf clubs and balls, table tennis paddles.
- Sports accessories (items not necessary for participation in a sporting activity), eg gloves, hats, wearable technology.
This report includes physical store retailers, online-only retailers and O2O (online-to-offline) retailers.
While the report primarily focuses on specialist sportswear retailers, it also includes specialist cycling and outdoor retailers in the market size and consumer research, to give better context to the overall market.
What you need to know
The sportswear retailing market continued its growth in 2017 and 2018, mostly driven by the strong performance of leading players, including Nike, adidas and Anta. As Chinese consumers are attaching more importance to a healthy lifestyle and increasing their frequency of sports and fitness participation, the growth is expected to continue.
This report explores Chinese consumers’ purchasing frequency, reasons for purchasing, in-store visit drivers and purchasing preference. This Report also explores Chinese consumers’ sports participation habits, perceptions towards leading brands (not limited to specialised brands) and special editions of sportswear products (limited edition, collaboration edition, signature edition, etc).
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A lack of interest in sports participation used to drag the sportswear market, but consumers’ increased attention to adopting a healthy lifestyle is expected to bring the market continuous growth. Facing more fashion and retailers’ brands entering the market, specialised brands need to reinforce their strength on functionality.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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