China Spreads and Dipping Sauces Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Spreads and Dipping Sauces market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
The report covers the most commonly seen spreads and dipping sauces in the Chinese market, which include sweet spreads, savoury spreads and dipping sauces.
- Sweet spreads include peanut butter, jam, honey, chocolate spreads and other sweet spreads.
- Savoury spreads covers beef spreads, broad-bean spreads, seafood spreads and other savoury spreads.
- Dipping sauces covers chilli sauce and BBQ sauce; tomato sauce is not covered due to its high penetration.
What you need to know
Spreads and dipping sauces are widely used and continuing to grow. Driven by an upgrade in consumption, shifts in retail channels, and their acceptance of new tastes, Chinese consumers are focusing more on the naturalness of ingredients, calorie intake, and other healthy attributes. They are paying more attention to their usage of spreads and dipping sauces and becoming more interested in exploring other options.To develop the market, brands could educate consumers on consumption occasions, use organic and all-natural ingredients in their production, and innovate with exotic flavours to further growth of spreads and dipping sauces.
Expert analysis from a specialist in the field
Written by Bella Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Ingredients are the most crucial factor in consumers’ decision-making process, with 52% of consumers saying they would like to buy spreads or dipping sauce if the product uses natural ingredients. However, a great number of consumers aren’t willing to compromise on healthiness for better flavours, suggesting opportunities for healthy products that do not sacrifice on taste.
Food & Drink Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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