China Suncare and Pollution Protection Products Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Suncare and Pollution Protection Products market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the retail market for suncare and pollution protection products, including sunscreen, aftersun products, selftanning products and beauty and personal care products with anti-pollution claims.Beauty and personal care products, such as facial moisturisers and colour cosmetics, that include SPF are not included in the market size or sales data but are covered in the consumer analysis. Market size in this report does not cover sales that have occurred in the C2C market and direct-selling brands (eg WeChat business or Taobao).
What you need to know
The sunscreen market has continued growing in recent years and generated 12% annual growth rate in value in 2017. Consumers’ frequent usage is driving the market as it has reached almost saturated penetration. Although consumers are familiar with this product type, they are still lacking information to know which product is safer than others. The key criterion of selecting a sunscreen for themselves is still the indicators of sun protection (eg SPF – Sun Protection Factor, PA – The Protection Grade of UVA). Brands can find more diversified angles to stand out from the competition.
Similar for anti-pollution products, lack of knowledge is a barrier for consumers to repeat using them although urbanites have acknowledged the importance of using them. Brands should strengthen the cultivation to more consumers and persuade them with more solid proofs, otherwise anti-pollution claims can still be treated as a gimmick among certain groups consumers and hinder further development.
Expert analysis from a specialist in the field
Written by Jessica Jin, a leading analyst in the Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Higher usage frequency is driving the sunscreen market to grow after the category is widely penetrated, thanks to its association with anti-aging that has encouraged a third of respondents to use it all year round to fight against aging skin. The prevention mindset can also be enhanced in the delivery of anti-pollution products as the majority of surveyed urbanites have recognised the necessity of using anti-pollution products for urban citizens but are lacking knowledge in judging whether it is effective.
Associate Director of Research
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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