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China SUVs Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the SUVs market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

The SUV market has been enjoying a rapid sales growth in the past few years. In this Report, Mintel analyses the reasons for such heat, forecasts the driving segment of future growth and suggests marketing breakthrough points for car brands. Specifically, the drivers and barriers of SUV purchase, the models and price ranges buyers are considering and their attitudes towards car purchasing are investigated in the consumer research section.

Covered in this Report

SUV: sport-utility vehicle, defined as vehicles built on a light truck platform with an interior similar to a large sedan. It combines the comfort of a saloon car with off-road capability, functional versatility and a two-box configuration (hatchback). Market sizing and forecast calculates the annual sales volume of new SUVs in mainland China.

Excluded

Commercial vehicles which are primarily used for moving freight or goods.

Multiple passenger carriers which are usually designed/purposebuilt for fare payers, such as taxis.

Expert analysis from a specialist in the field

Written by Aaron Guo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

SUVs are going to continue the current success in the foreseeable future. Mid-to-full-size models have an expanding momentum, aligning with the trading up trend of replacement car buyers. Yet, coupe-styled cross-type compact models are worth paying more attention to, given their popularity among post 90s car buyers, especially MinTs. The demonstration of thinking on the inner space design, including seating layouts and functions will be valued. Aaron Guo
Senior Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Figure 1: Definition of different monthly household income groups, by city tier, November 2016
      • Excluded
      • Executive Summary

          • The market
            • Figure 2: Best- and worst-case forecast of the market volume of SUVs, China, 2012-22
          • Companies and brands
            • Figure 3: Top 10 brands in SUV sales, by sales volume, 2015-17
            • Figure 4: Top 10 bestselling SUV models, by sales volume, 2015-17
          • The consumer
            • Over half of car buyers are considering SUVs
              • Figure 5: Car models owned and planning to buy, December 2017
              • Figure 6: Car models planning to buy (selected), by age and car ownership, December 2017
            • Either success or failure boils down to space
              • Figure 7: SUV purchasing drivers, by monthly household income, December 2017
              • Figure 8: SUV purchase barrier, December 2017
            • Divided target price ranges
              • Figure 9: SUV purchase price, by car ownership, December 2017
            • Special feeling for German cars
              • Figure 10: SUV buyers’ favourite brand and model, December 2017
            • Car buyers are willing to see personalised ads
              • Figure 11: Attitudes towards cars, December 2017
            • What we think
            • Issues and Insights

              • Where will be the future of SUVs?
                • The facts
                  • The implications
                    • Who are the real fans of SUVs?
                      • The facts
                        • The implications
                          • Where is the green field in SUV marketing?
                            • The facts
                              • The implications
                                • Figure 12: Different seating layout designs of Redspace
                            • The Market – What You Need to Know

                              • Skewing towards large-size SUVs
                                • Driven by lower tier city car buyers
                                • Market Size and Forecast

                                  • Double the annual sales volume in four years’ time
                                    • Figure 13: Best- and worst-case forecast of the market volume of SUVs, China, 2012-22
                                  • Skewing towards large-size SUVs
                                    • Figure 14: SUV sales volume share, by segment, China, 2015-17
                                • Market Factors

                                  • Trading up trend
                                    • Demand of car buyers in lower tier cities
                                      • Figure 15: Migrant population of China, 2011-16
                                    • New energy and autonomy trend
                                    • Key Players – What You Need to Know

                                      • Relying on a single model is not a sustainable competitive strategy
                                        • Demonstrate the thinking on both internal and external design
                                        • Market Share

                                          • A market of intense competition
                                            • Figure 16: Top 10 brands in SUV sales, by sales volume, 2015-17
                                          • Bestselling SUV models
                                            • Figure 17: Top 10 bestselling SUV models, by sales volume, 2015-17
                                        • Competitive Strategies

                                          • Introduce premium sub-brand
                                            • Figure 18: Lynk & Co introduced by Geely (left) and WEY introduced by Changcheng (right)
                                          • Demonstrating the thinking on the format of future mobility
                                            • Figure 19: BMW X2 Concept (left) and Lexus LF-1 Limitless (right)
                                            • Figure 20: BMW i8 Mirror-less concept (left) and Byton Concept (right)
                                            • Figure 21: Honda Urban EV (left) and Audi e-tron Sportback (right)
                                        • Who’s Innovating?

                                          • Cross-type SUV
                                            • Figure 22: Mercedes-Benz GLA, Mazda CX-4 and Geely Dihao GS
                                          • A new marketing direction of highlighting inner environment
                                            • Figure 23: The interior design of WEY
                                            • Figure 24: The ‘Queen’s Co-pilot seat’ of NIO ES8
                                            • Figure 25: The different modes of BMW Vision vehicle
                                        • The Consumer – What You Need to Know

                                          • A growing demand for middle-to-full-size SUVs
                                            • Either success or failure boils down to space
                                              • Widely spread target prices
                                              • Models Planning to Purchase

                                                • SUVs are replacing compact-to-mid-size sedans
                                                  • Figure 26: Car models owned and planning to buy, December 2017
                                                • High loyalty of SUV owners
                                                  • Figure 27: Car models planning to buy (selected), by age and car ownership, December 2017
                                                  • Figure 28: Gap between replacement buyers considering SUVs and other replacement car buyers (as benchmark) on the current cars owned, December 2017
                                                • An opportunity for both full-size and micro cars
                                                  • Figure 29: Models owned, by family structure, December 2017
                                                • Top competing models of SUV
                                                  • Figure 30: Other models SUV buyers consider, December 2017
                                              • SUV Purchasing Drivers

                                                • Space and safety
                                                  • Figure 31: SUV purchasing drivers, overall and by generation, December 2017
                                                • Space is most valued by low-income families
                                                  • Figure 32: SUV purchasing drivers, by monthly household income, December 2017
                                                • Different requirements on driving functionalities
                                                  • Figure 33: SUV purchasing drivers, by first-time buyers and replacement buyers, December 2017
                                              • Favourite Brand and Model

                                                • Star models ranked by Chinese SUV buyers
                                                  • Figure 34: SUV buyers’ favourite brand and model, December 2017
                                                • Brand and model preference differs by regions
                                                  • Figure 35: SUV buyers’ favourite brand, by region, December 2017
                                                  • Figure 36: SUV buyers’ top three favourite models, by region, December 2017
                                                • Generation gap on brand and model preference
                                                  • Figure 37: SUV buyers’ top three favourite brands, by generation, December 2017
                                              • SUV Purchase Price

                                                • RMB 150,001-200,000 range catches the most attention
                                                  • Figure 38: Car purchase price, by car type, December 2017
                                                • Replacement buyers are more focused on price ranges
                                                  • Figure 39: SUV purchase price, by car ownership, December 2017
                                                • Post 80s and post 90s are planning to spend almost the same
                                                • SUV Purchase Barriers

                                                  • Issues associated with a big size
                                                    • Figure 40: SUV purchase barrier, December 2017
                                                  • Convince young car buyers via better experience
                                                    • Figure 41: SUV purchase barrier, by generation, December 2017
                                                  • Top choices for SUV non-buyers
                                                    • Figure 42: Top choices of SUV non-buyers, by purchase barrier, December 2017
                                                • Attitudes towards Cars

                                                  • Requirement of 4WD differs by age and gender
                                                    • Figure 43: Attitudes towards cars, December 2017
                                                  • No significant preference difference between real-time and full-time 4WD
                                                    • Figure 44: Attitudes towards 4WD, by car ownership, December 2017
                                                  • MPV as a potential threat
                                                    • Figure 45: Attitudes towards MPV, by gender and age, December 2017
                                                  • Less brand talking, more informative
                                                    • Figure 46: Attitudes towards car ads, by intended SUV buyers and non-buyers, December 2017
                                                  • Pushing out pays
                                                  • Meet the Mintropolitans

                                                    • Compact SUV catches higher attention among MinTs
                                                      • Figure 47: Gap between MinTs and Non-MinTs (as benchmark) on car models planning to buy, December 2017
                                                    • Safety first
                                                      • RMB 250,001-300,000 range is valued by MinTs
                                                        • Figure 48: SUV purchase price, by consumer classification, December 2017
                                                      • Appearance as the third barrier for MinT SUV non-buyers
                                                        • MinTs tend to be hardcore SUV drivers
                                                        • Appendix – Market Size and Forecast

                                                            • Figure 49: Total market volume of SUVs, 2012-22
                                                        • Appendix – Methodology and Abbreviations

                                                          • Methodology
                                                            • Fan chart forecast
                                                              • Abbreviations