China SUVs Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the SUVs market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The SUV market has been enjoying a rapid sales growth in the past few years. In this Report, Mintel analyses the reasons for such heat, forecasts the driving segment of future growth and suggests marketing breakthrough points for car brands. Specifically, the drivers and barriers of SUV purchase, the models and price ranges buyers are considering and their attitudes towards car purchasing are investigated in the consumer research section.
Covered in this Report
SUV: sport-utility vehicle, defined as vehicles built on a light truck platform with an interior similar to a large sedan. It combines the comfort of a saloon car with off-road capability, functional versatility and a two-box configuration (hatchback). Market sizing and forecast calculates the annual sales volume of new SUVs in mainland China.
Commercial vehicles which are primarily used for moving freight or goods.
Multiple passenger carriers which are usually designed/purposebuilt for fare payers, such as taxis.
Expert analysis from a specialist in the field
Written by Aaron Guo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
SUVs are going to continue the current success in the foreseeable future. Mid-to-full-size models have an expanding momentum, aligning with the trading up trend of replacement car buyers. Yet, coupe-styled cross-type compact models are worth paying more attention to, given their popularity among post 90s car buyers, especially MinTs. The demonstration of thinking on the inner space design, including seating layouts and functions will be valued.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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