China Tea Shops Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Tea Shops market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks at consumers’ consumption behaviour towards tea shop drinks and their attitudes towards tea shop drinks, tea shops and related spin-offs.
Tea shops are defined as foodservice operators where freshly made soft drinks are the primary sales items and offer a wide variety of the drinks that mainly are milk tea, milk cap tea, pure tea drinks, fruit tea, matcha drinks, nut milk drinks, pure milk drinks and fresh juice drinks.
Traditional teahouses and morning teahouses are excluded.
Key points included
- Younger consumers like blended drinks while older like pure drinks
- Potential collaboration with different service shops
- IP collaboration has potential to enlarge consumer scope
What you need to know
Mintel’s research shows that consumers’ choices of tea shop drinks are mostly taste-led, and they would like to pay more for natural and fresh ingredients. Going out shopping and hanging out with friends are the main consumption occasions; also most consumers would treat tea shops as a meet-up point or a resting place. Just over a third of people have bought tea shop drinks in working occasion, but this occasion has the potential to grow further.
Expert analysis from a specialist in the field
Written by Belle Wang, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are mostly taste-led when choosing tea shop drinks, and they would like to pay more for natural and fresh ingredients. The seemingly non-stop innovation activity in this foodservice area has been driving much of the business revenue. As more consumers, including the young generation, pay attention to the nutrition value on drinks, tea shops can try to apply more types of coarse grains or traditional Chinese herbs to meet consumers’ demand for healthy drinks and nourishing the body.
Food & Drink Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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