China Themed Travelling Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Themed Travelling market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Beyond innovation based on travel routes, themed travel can create new themes by sourcing hobby-based activities from people and selling these to travellers
- Health and wellness themed travel: though improving sleep quality is frequently talked about, it is less attractive than the desire to enjoy a slower-paced lifestyle
- Differentiate self-drive tour products: boost overall travel experiences by harnessing the lifestyles different car brands embody
Covered in this report
Themed travel was introduced to the market in response to consumers’ desire for new experiences in travel. Personal hobbies are an important driver to try themed travel. This means customisation is part of the “DNA” of themed travel and suggests it is difficult for it to enjoy economy of scale.
One of the key drivers of trying themed travel, personal hobbies, also opens the door to innovating themed travel products through selling hobby-based activities such as food tours and photography. Travel suppliers can source hobby-based activities from individuals and sell these experiences to travellers.
Expert analysis from a specialist in the field
Written by Saskia Zhao, a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of scale on the other hand. The focus of innovation in themed travel can be expanded from new routes and destinations to sourcing hobby-based activities from people and selling these to travellers. How themed travel can help create new experiences depends on the specific themes applied to trips.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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