China Western Spirits Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Western Spirits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers all Western spirits (distilled beverages) and liqueurs (flavoured with fruit and herbs) in both retail and on-trade (HoReCa) channels, produced in Western markets and then sold in China, as follows:
- Anis/absinthe includes absinthe, arak and similar spirits.
- Brandies and brandy type include spirits derived from grapes/ grape skins.
- Gin-based includes gin, Geneva and ginebra.
- Rum/sugar cane-based includes white and dark rum, ron & caña, aguardiente.
- Tequila includes tequila of all ages.
- Vodka-based includes premium, standard and economy vodkas, aquavit and Scandinavian schnapps.
- Whiskies include Scotch (whisky), Irish whiskey, Bourbon and other (local) whiskies.
Fermented wine,RTD mixers, fortified wine and rice wine/sake are excluded in this report.
Expert analysis from a specialist in the field
Written by Wenxin Xu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The rising middle-class is fuelling the accelerating recovery of Western spirits in China. With fast adoption of e-channels and growing Western cultural influence, both opportunities and challenges are presented to market players; operators need to find a way to make Western spirits fit into modern Chinese lifestyles. The consumer groups that do already hold moderate knowledge about this category leave room for players to compete with more complex and refined products.
Senior Food & Drink Analyst
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