Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Wine market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Lei Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The retail value market growth remains slow but is slight faster than its volume growth. Mid-range wines are triggered and could be the next big thing. This does not mean consumers are avoiding premium wine, but means trading up for quality is as important as value-for-money from consumers’ perspective. Online purchase channels accelerate the trend further in addition to the more coherent collaboration among wine dealers and retailers.Lei Li
Food & Drink Analyst
Covered in this Report
For this Report, the wine market is defined as still wine and
Still wine includes:
Sparkling wine includes:
- other types of sparkling wine
Fortified wine (port, sherry, vermouth), wine mixers/flavoured wine
(including fruit juice/cordial), rice and yellow wine are excluded
from calculating the market sizing. However, other parts of the
Report such as the consumer survey do consider these products
as part of the wine category
What you need to know
Since China has a concentrated and less mature wine market
compared to Western markets, people in China have not yet
given their loyalty to any one brand or wine type, which provides
room for new industry players to develop innovations and niche
wine segments to exploit market potential. For existing industry
players, market fragmentation means they have a chance to
develop the business according to their own instincts.
Wine standards and preferences have not emerged on a national
basis, which is beneficial for companies and brands to segment
and target different demographics. Differentiation is the key for
domestic brands to compete with foreign brands. Finding hidden
opportunities in the market such as flavour innovations to appeal
to younger consumers or capitalising more on “natural” wine via
product labels and packaging can be potential ways to go.