China Wine Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the China Wine market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For this Report, the wine market is defined as still wine and sparkling wine.
Still wine includes:
- white wine
Sparkling wine includes:
- other types of sparkling wine
Fortified wine (port, sherry, vermouth), wine mixers/flavoured wine (including fruit juice/cordial), rice and yellow wine are excluded from calculating the market sizing. However, other parts of the Report such as the consumer survey do consider these products as part of the wine category
What you need to know
Since China has a concentrated and less mature wine market compared to Western markets, people in China have not yet given their loyalty to any one brand or wine type, which provides room for new industry players to develop innovations and niche wine segments to exploit market potential. For existing industry players, market fragmentation means they have a chance to develop the business according to their own instincts.
Wine standards and preferences have not emerged on a national basis, which is beneficial for companies and brands to segment and target different demographics. Differentiation is the key for domestic brands to compete with foreign brands. Finding hidden opportunities in the market such as flavour innovations to appeal to younger consumers or capitalising more on “natural” wine via product labels and packaging can be potential ways to go.
Expert analysis from a specialist in the field
Written by Lei Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The retail value market growth remains slow but is slight faster than its volume growth. Mid-range wines are triggered and could be the next big thing. This does not mean consumers are avoiding premium wine, but means trading up for quality is as important as value-for-money from consumers’ perspective. Online purchase channels accelerate the trend further in addition to the more coherent collaboration among wine dealers and retailers.Lei Li
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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