China Wine Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Wine market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For this report, the wine market is defined as still wine and sparkling wine.
Still wine includes red, rosé and white wine.
Sparkling wine includes Champagne, and other types of sparkling wine.
Key points included
- Limited knowledge about varietal impedes healthy business growth
- Domestic producers need more global resource to strengthen status
- Cultural perception influences purchasing decision
What you need to know
The wine market in China has continued to fluctuate since 2016, resulting in estimated sales revenue of RMB 68,502 million in 2018. Consumers have not yet acquired a sophisticated taste for wine due to their rudimentary knowledge, a relatively high barrier to entry, and lack of frequent consumption occasions. Favourable trade deals have drawn e-commerce into the market in recent years, introducing a greater dynamic while pressuring small traders and resellers out of the business. The leading domestic wine brands are actively resisting the pressure from imported wine and emerging domestic wine producers which stress novelty and quality. The future of the wine market resides in whether it could position itself as the trade-up casual ‘permissible indulgence’ to the general public.
Expert analysis from a specialist in the field
Written by Wenxin Xu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Under the pressure of reduced global supply and lack of appreciation from the mass market, wine in China is entering a phase of adjustment. With more players encouraged by favourable trade deals entering the market, consumers are presented with abundant selections from various channels. The opportunities for players reside in whether wine could appeal to a broader audience with lower barriers to trial and reimagined consumption occasions.
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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