China Women's Beauty Grooming Routines Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Women's Beauty Grooming Routines market, and the behaviours, preferences and habits of the consumer.
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Covered in this Report
Beauty and grooming routines refer to activities of cleaning, grooming, and maintaining parts of the body. Consumer research covers multiple beauty and personal care categories, such as: skincare, colour cosmetics, haircare, and bodycare, etc.
Meanwhile, market size only reflects facial skincare products for women or unisex. It is based on sales through all retail channels including direct to consumers but excludes the professional sector, such as beauty salons, and C2C channels (eg WeChat business and Taobao) to consumers. Products targeted specifically for men or babies, medicated products, and suncare products are excluded from market sizing.
What you need to know
Chinese women are establishing sophisticated beauty routines. On one hand, they add more steps into their routines, using on average four types of different facial skincare products in the morning and five types in the evening. On the other, they adjust their routines as the seasons or their skin conditions change, seeking specifically tailored products for different skin needs.
Expert analysis from a specialist in the field
Written by Alice Li , a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Chinese women are increasingly willing to invest in facial skincare, leading them to switch to higher-priced brands and adopt more steps into their routines, especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin conditions, or used in the daytime and night, to further boost experimentation and repertoire usage.
Senior Research Analyst
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