Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Yogurt market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry and how fast are its rates of growth?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Our market size data shows you what consumers are spending their money on over timeForecast
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although consumers’ consumption frequency is lower than last year, China’s yogurt market will keep growing in both the ambient and chilled sectors. The active innovation in flavour and texture, and the introduction of new product formats will be the main impetus, driving the premiumisation trend. Local brands have started to join the national competition, which is good for the market to stay in a healthy developing status.Loris Li
Associate Director - Food & Drink
Covered in this Report
The Report covers ambient yogurt, chilled yogurt and yogurt-type
drinks (lactobacillus drinks such as Yakult are included) in both
chilled and ambient format.
Ambient yogurt in China is mainly in a drinkable format, which
does not need a spoon to be eaten.
Chilled yogurt in China includes two formats. One is the drinkable
format that can be consumed directly or with a straw; the other
is eaten with a complimentary spoon, which is called spoonable
It excludes frozen yogurt, cultured butter milk, quark, acidophilus
and sour milk.
What you need to know
China’s yogurt market has already become the largest one
in terms of volume in the world. The growth rates of the retail
market’s value and volume have been in double digits for the
past five years, making yogurt business a very attractive area in
China’s food and drink industries.
One unique feature of China’s yogurt market is the popularity of
ambient yogurt. Competition has been strong and innovation has
been very active as well.
However, chilled yogurt may be a better choice to lead the
premiumisation trend happening in the yogurt market.
The growth rate for the category of lactobacillus drinks has seen a
slowing trend in 2017, but may go slightly higher in 2018 because
of the innovative products with a reduced sugar level. Although
ambient lactobacillus drinks have contributed a good performance
between 2015 and 2016, this category has some difficulties, such
as concern about sugar intake, and demand for live bacteria may
be the next. Brands need to make lactobacillus drinks healthier to
keep consumers interested.