Chinese Spirits - China - June 2015
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- white spirits
- June 2015
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“Almost all producers have paid more attention to the consumer market and the commoditisation of baijiu has become a consensus of the industry. Brands need to go beyond price incentives and renovate their product packaging and marketing communication to better appeal to the mass market. At the same time, opportunities exist for premium baijiu brands to market baijiu as a representation of good taste to compete against wine and Western spirits and drive sales.”
– Hao Qiu, Research Analyst
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