Chinese Spirits - China - June 2016
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- white spirits
- June 2016
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“The Chinese spirits market developed slowly but is now resilient and shows signs of recovery. Price reduction is not a sustainable tactic for premium baijiu market players to deal with the pressure of anti-extravagance; companies and brands should concentrate on the uniqueness of baijiu to differentiate it from other spirits. To target the next generation of baijiu drinkers, companies and brands should not only opt for packaging innovation, but also diversification such as purchase channels and occasions, to facilitate the decision making of younger consumers. Something to strive for is the progress of customised and personalised baijiu.”
– Lei Li, Research Analyst
This report looks at the following areas:
The Chinese spirits market can broadly be referred to as baijiu (also known as shaojiu or white alcohol or liquor, is a Chinese alcoholic beverage made from grain, generally between 40% and 60% ABV (alcohol by volume)), as it is the largest and dominant sector within Chinese spirits.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.