Chips, Salsa and Dips - US - January 2015
“While consumers report buying chips/dips mostly to satisfy a flavor craving or facilitate snacking, health claims have the greatest potential to give another reason to buy. As many consumers are migrating away from processed foods toward fresher options, they may be less concerned about fat, salt, or calorie counts than artificial ingredients and preservatives. Brands have better opportunity to grow sales via unprocessed/fresh/natural attributes versus low/no/reduced fat, salt, and calorie claims.”
– Amy Kraushaar, US Category Manager, Food & Drink and Foodservice
This report answers the following key questions:
- Can health claims be leveraged as much as flavor?
- How will new styles and formats impact the category?
- What new flavors are likely to take hold in the category?
Sales of the US chips, salsa and dips category is primarily driven by growing snacking behavior in the US, as well as expanding consumer palates that demand the frequent introduction of new styles and flavors. Demographics including Millennials, Hispanics, and households with children also drive sales. New styles of chips that combine flavor with healthier ingredients, such as corn- or potato-vegetable hybrids, and dips such as hummus, yogurt-based dips, and spicier, fresher salsas have potential to fuel growth.
The following food segments are included in this report:
Dips (refrigerated, frozen, shelf-stable, dry dip mixes)
Salsa (refrigerated, frozen, shelf-stable, dry salsa mixes)
Excluded from this report are those items covered in Salty Snacks – US, January 2015, which are:
Cheese snacks (eg cheese balls, cheese puffs, etc)
Also excluded are snack nuts, meat snacks, and corn snacks.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.