Chocolate and Non-Chocolate Confectionary - Canada - February 2019
"Canadians have a sweet tooth. They show a love for chocolate and for non-chocolate candy by virtue of the sheer number of Canadians who claim they turn to these categories. While Canadians may like what’s familiar to them, there is also a notable portion that cite interest in options that are innovative when it comes to flavour, format and to an extent, functionality. While established brands don’t want to undermine the equity they’ve established with their consumers, feedback collected for this and other Reports show that there is opportunity to capitalize on prospective ‘white space’ opportunities."
- Joel Gregoire, Associate Director - Food & Drink
This Report looks at the following areas:
- Health-related concerns influencing category innovation
- Canada’s aging population represents a possible challenge to growth
- Confectionery positioned as a ‘functional’ option
- Candy’s not just for kids according to Canadians
- Canadians equate chocolate with emotional well-being
- Canadians are willing to pay more for better quality chocolate
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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