Chocolate - China - May 2015
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“Mass-market brands could use cocoa butter substitute as an ingredient to lower the cost given the majority of consumers do not have safety concerns over it yet, while brands that do not use cocoa butter substitutes need to enhance the value and quality perceptions to justify the comparably higher price points. Ingredient-wise, brands could also add more filling textures/ingredients to chocolates and build the connection between the hunger-filling chocolate and meals to target the on-the-go occasions.”
– Hao Qiu, Research Analyst
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.