Chocolate Confectionery - Brazil - February 2014
“Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.”
– Emma Clifford, Senior Food Analyst
Some questions answered in this report include:
- How can chocolate manufacturers appeal to the older consumer?
- Are concerns over obesity likely to limit growth in the market?
- What opportunities will the world cup bring to the chocolate market?
- How can brands boost brand loyalty among the younger generation?
The Brazil chocolate confectionery market is going from strength to strength, fuelled by rising prosperity, particularly among the emerging “new middle class".
The young generation – particularly women – are the core users of chocolate, and are driving the market’s growth, with female 16-24s most likely to be eating more chocolate than a year ago. Meanwhile, the growing numbers of over-55s present a challenge given that these consumers are the least frequent users, reflecting their greater focus on healthy eating.
Brazil’s growing obesity problem also threatens the market’s long-term growth. Government initiatives to tackle this issue pose a threat also to chocolate going forward, with manufacturers likely to face growing pressure to be seen to do their part.
This report examines the Brazil retail market for chocolate confectionery. The market size includes sales through all retail channels including direct to consumer.
This report does not include; unwrapped chocolate, biscuits including chocolate countlines sold in multipacks (eg KitKat) cakes and cake bars including wafers, marshmallows, and alfajores, which are defined as bakery products or cocoa powder and chocolate drinks.
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