Chocolate Confectionery - Canada - April 2015
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“Demographic changes in Canada are likely to impact the chocolate confectionery industry. While an aging population presents challenges, this may be offset a Millennial cohort entering into their family and therefore ‘prime chocolate eating’ years. Canada’s increasing reliance on immigration for population growth can also translate into an avenue of category evolution given chocolate’s popularity among Chinese Canadians.”
– Joel Gregoire, Senior Food & Drink Analyst
This report discusses the following key topics:
Highly popular among Canadians, 93% eat chocolate bars with similarly high adoption rates among other formats such as bagged or boxed chocolates. Despite near universal appeal, opportunity for growth remains by driving frequency with just over half of the population eating chocolate bars at least a few times per month. Correspondingly, frequency levels drop notably across other formats examined, bottoming out among chocolates sold in bulk or loose form.
Canada’s evolving ethnic make-up can also support category growth. As this report examines, Chinese Canadians support an even higher adoption rate of chocolate versus the overall population. Adapting new product innovation, developing focused and relevant messaging and promoting Eastern holidays, such as Chinese New Year, can result in competitive advantages among this growing consumer base.
This report explores the profile and habits of Canadian chocolate consumers; including the frequency they eat chocolate, what influences their purchase decisions, the importance of different occasions and locations and factors that lead consumers to choose one chocolate over another. This report also examines attitudes towards the category across various demographic groups and identifies opportunities for innovation.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.