Chocolate Confectionery - China - July 2014
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“Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and packaging to both maintain consumer excitement and attract new users.”
– Laurel Gu, Senior Research Analyst
This report looks at the following areas:
For this report, following the same definition as last year, chocolate confectionery is defined as chocolates made from cocoa butter and cocoa butter alternatives (eg made from vegetable oil). The scope of this report analysis and forecast covers both imported and locally made chocolates which are sold in China. In addition, the market size and forecast in this report cover all chocolate sales sold into the China market through retail channels – including both bricks-and-mortar stores and online B2C (business to customer) retailers – eg, company’s official online store, JD.com, etc.
The chocolate confectionery market includes the following segments:
Chocolate biscuits, cakes, cake bars and wafers, as well as chocolate drinks, are excluded in the forecast, but are discussed where necessary.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.