Chocolate Confectionery - China - July 2019
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Chocolate confectionery is defined as chocolate made from cocoa butter and cocoa butter substitutes.
The report covers forecasts of sales value and volume of China’s retail market of chocolate confectionery, in both the e-commerce and offline channels. The Report discovers companies and brands performance and marketing strategies, and also seeks to explore the market trend as well as innovation points by examining consumers’ attitudes and behaviour.
“The Chinese chocolate market is benefiting from e-commerce but still requires more innovation. The rising price per retail unit has contributed to retail sales value growth, and reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating higher demands on chocolate quality. In order to cater to the market and stay competitive, brands have been exploring the e-commerce channel, adjusting their marketing strategies and keeping innovating.”
– Zhenni Wu, Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.