Chocolate Confectionery - China - July 2019
Covered in this report
Chocolate confectionery is defined as chocolate made from cocoa butter and cocoa butter substitutes.
The report covers forecasts of sales value and volume of China’s retail market of chocolate confectionery, in both the e-commerce and offline channels. The Report discovers companies and brands performance and marketing strategies, and also seeks to explore the market trend as well as innovation points by examining consumers’ attitudes and behaviour.
“The Chinese chocolate market is benefiting from e-commerce but still requires more innovation. The rising price per retail unit has contributed to retail sales value growth, and reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating higher demands on chocolate quality. In order to cater to the market and stay competitive, brands have been exploring the e-commerce channel, adjusting their marketing strategies and keeping innovating.”
– Zhenni Wu, Research Analyst
This report looks at the following areas:
- Slim recipe with nutrients fortified can fit into the premiumisation trend
- Innovation on texture is more appealing than on flavour
- Unconventional chocolate consumption method targets niche markets
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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