“Using more unusual flavour combinations in bars may appeal to the 28% of users who like trying chocolate with exciting flavours. Chilli flavours are now fairly commonplace in premium block and boxed chocolates and could add an exciting twist to bars, as could a hint of sea salt in a caramel centre.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
- Which NPD areas offer most potential in chocolate bars?
- How can manufacturers benefit from the growing over-65s population?
- To what extent do consumers believe ethically sourced chocolate is worth a price premium?
- How much of a deterrent is price inflation to demand?
Britain’s partiality to chocolate is indisputable as 94% of consumers bought chocolate confectionery in 2012 and 95% ate it, with filled bars and block chocolate the two most typically eaten types. However, underlying growth in the market has struggled. Price hikes, forced through from rising ingredient prices, have pushed up total value sales by 14.1% between 2007 and 2012, with volume sales falling by 3.5% over the period.
This report examines the UK retail market for chocolate confectionery. The market size includes sales through all retail channels including direct to consumer. Mintel defines the market as comprising packaged chocolate confectionery products, including the following segments:
- Block Chocolate Also referred to as tablet chocolate. Moulded blocks of chocolate that are broken into chunks to eat and are generally regarded as indulgence items. Key brands: Galaxy, Cadbury Dairy Milk, Lindt.
- Chocolate Straight Lines Also referred to as non-individually wrapped pieces. Bite-size chocolate products which are sold in a sharing bag or pouch. Key brands: Maltesers, M&M’s, CDM Buttons.
- Chocolate-filled Bars Also referred to as countlines.
- Chocolate bars that are eaten whole (as opposed to being broken into chunks), often contain a filling. Key brands: Mars, Snickers and Crunchie.
- Chocolate Confectionery Variety Packs Packs containing assorted chocolate items/brands. Also referred to as individually wrapped pieces. Key brand examples are Cadbury Roses, Nestlé Quality Street, Mars Celebrations.
- Confectionery Assortments Chocolate gift assortments that are packed in box. Products include boxed chocolates, chocolate-covered mints, liqueurs, toffee, fudge, marzipan, truffles and nut assortments.
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