Chocolate Confectionery - UK - April 2016
“Flat volume sales for the UK chocolate market show the continuing need for brands to use innovation to encourage trading up, both when buying chocolate as a treat for oneself and when gift purchasing. With the majority of people thinking it is OK to eat small amounts of chocolate every day as part of a balanced diet, an increased emphasis can be placed on eating smaller amounts of more premium or luxury products as a daily treat.”
– Richard Caines, Senior Food & Drink Analyst
This report discusses the following key topics:
- Opportunities presented by different reasons for purchasing
- Ways of encouraging trading up to compensate for stagnating volumes
- Risk posed to sales by war on sugar and portion control
The resilience of the chocolate confectionery market demonstrates the strong position chocolate occupies as a permissible treat. Indeed, the majority of users think it is fine to enjoy chocolate every day as part of a balanced diet. The strong emotional ties consumers have with chocolate have also protected it against heightened concerns over sugar.
The majority of people are willing to trade up for chocolate with particular attributes, particularly when buying as a gift, and more purchases of premium products are needed given stagnating volume sales. The launch of innovative new products along with strong advertising and in-store marketing support will be instrumental to the success of brands given the impulse nature of purchasing.
This report examines the UK retail market for chocolate confectionery. The market size includes sales through all retail channels including direct to consumer. The market size comprises packaged chocolate confectionery products, including the following segments:
- Chocolate confectionery: This comprises all solid chocolate or chocolate-covered confectionery, including block chocolate up to 400g in weight, chocolate straight lines, chocolate-filled bars and chocolate confectionery variety packs not targeted for special occasions or gifting.
- Chocolate assortments: This includes assortments, large bags, large boxes, tins, jars. Products include chocolates, chocolate mints, liqueurs, toffee, fudge, marzipan, truffles, jellies and nut assortments but exclude seasonal products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.