Chocolate Confectionery - UK - May 2018
“Premiumisation remains a strong trend in the chocolate market. As references to provenance have become prevalent in premium chocolate, going a step further and educating consumers on how the taste of the chocolate is influenced by the origin of the cocoa beans, could help brands connect with consumers on a connoisseur level.”
– Anita Winther, Research Analyst
This report looks at the following areas:
- Tapping into the connoisseur spirit can build engagement
- Recommendations for pairing chocolate with drinks can unlock new and engaging usage occasions
- Scope for chocolate to capitalise on the strong appeal of energy-boosting ingredients
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