Cleaning the House - China - March 2015
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“Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.
There is an increasing number of consumers who no longer cook at home every day, suggesting an opportunity for multipurpose cleaners covering the function of dishwashing and kitchen hard surface cleaning. Owning to consumers’ modernised living environment, more people own a wider variety of home appliances which need to be cleaned (such as air conditioners and coffee machines) or help to increase cleaning efficiency (such as dishwashers or robotic cleaners).
Overall, household chores responsibilities are more likely to be done by females and old consumers, while Mintel sees a fairer gender balance among young generations.”
– Ivy Jiang, Research Analyst
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.