Cleaning the House - China - March 2016
“Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for robotic electronic house cleaning products to cater for more sophisticated consumers' interest in higher efficacy and longer-lasting protection.”
Laurel Gu, Research Manager
This report looks at the following areas:
- Drive the usage of household cleaning products
- Regular cleaning services are yet to take off
- Future of electronic cleaning tools
- Market opportunity for cleaning products featuring novel packaging solutions
This Report looks into the trends in consumers' cleaning habits and their attitude towards cleaning the house. This includes cleaning rooms (eg kitchen, bedroom, bathroom, living room).
The Report can be relevant to manufacturers of cleaning tools (both electronic and manual ones), multipurpose and specialised household cleaning products as well as operators of regular and ad-hoc household cleaning services. Companies dealing with household appliances, brand marketing and advertising can also benefit from reading this Report as to understand Chinese consumers’ evolving lifestyles.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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