Cleaning the House - China - March 2016
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“Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for robotic electronic house cleaning products to cater for more sophisticated consumers' interest in higher efficacy and longer-lasting protection.”
Laurel Gu, Research Manager
This report looks at the following areas:
This Report looks into the trends in consumers' cleaning habits and their attitude towards cleaning the house. This includes cleaning rooms (eg kitchen, bedroom, bathroom, living room).
The Report can be relevant to manufacturers of cleaning tools (both electronic and manual ones), multipurpose and specialised household cleaning products as well as operators of regular and ad-hoc household cleaning services. Companies dealing with household appliances, brand marketing and advertising can also benefit from reading this Report as to understand Chinese consumers’ evolving lifestyles.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.