Cleaning the House - China - March 2017
“Rather than trying to speed up consumers’ cleaning frequencies or creating more cleaning tasks for Chinese consumers, opportunities for market growth exist in niche segments such as hard surface cleaners where the product usage is relatively low due to cross-category competition. A good way to drive product usage is in providing extra benefits such as anti-bacterial, long-lasting efficacy or ease-of-use packaging to exceed the surrogates that consumers are currently using. Furthermore, brands need to respond to consumers’ evolving cleaning habits and lifestyles such as their growing awareness of polishing and interests in western-style cooking.”
Alice Li, Research Analyst
This report looks at the following areas:
- Changes in cooking style bring new opportunities
- Meet the advanced cleaning needs of families with children
- Will the second-child policy make any difference?
- How to communicate green benefits to consumers?
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