Cleaning the House - China - March 2019
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This report looks into consumer attitudes and behaviours towards household cleaning, which includes cleaning rooms (eg kitchen, bathroom, and living room), furniture, household appliances and other household hard surfaces. Dishing washing and laundry are excluded.
Household cleaners covered in this report include toilet cleaner, kitchen cleaner, window/glass cleaner, bathroom/tile cleaner, floor cleaner, drain cleaner, household appliance cleaner, furniture care products and bleach/disinfectants.
“Brands in the household cleaning market need to move beyond basic cleaning and provide extra health benefits. As consumers are increasingly cleaning the house themselves, the role cleaning can play in improving mental health is widely recognised and presents opportunities for product development and marketing. Also, with growing pet ownership and strong emotional attachments to pets, brands should include pet-safe claims and provide solutions to the cleaning pain points of pet owners.”
– Alice Li, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.