Cleaning the House - UK - January 2013
“In a competitive marketplace with a large number of new product launches and heavy investment in advertising, brands need to stand out from their competitors through adopting fresh marketing themes and making use of a variety of media and industry links. Content for the promotion of new products needs to focus on what getting the cleaning done using particular products means to people in terms of giving them emotional satisfaction and improving the ambience of their home.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- Which demographic groups could be encouraged to do more cleaning?
- How can people’s cleaning priorities be used to maximise sales?
- What can brands do to help people with their most disliked jobs?
- What themes can new campaigns adopt to stand out in the market?
- What industry and media links could be used to generate more interest?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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