Cleaning the House - US - June 2018
"Most adults get involved in housecleaning on some level due to the functional need to clean. However, changes in household trends, such as the rise in pet ownership and decline of households with children, can impact how consumers clean their home. Although traditional gender roles for housecleaning are shifting, women are still more likely than men to take sole responsibility for housecleaning and shopping for cleaning products, making them a prime target."
- Olivia Guinaugh, Home & Personal Care Analyst
This Report looks at the following areas:
- Natural and eco-friendly claims play a role in cleaning
- Shoppers are convenience-driven but become more routine-driven with age
- Changes in household trends impacts housecleaning needs
- Scented features are key
- Emotional drivers motivate adults to clean, particularly women
- Rise in pet ownership can impact cleaning market
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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