Cleaning the House - US - May 2019
Covered in this report
This report examines consumer attitudes and behaviors toward housecleaning and shopping for cleaning products. For the purposes of this report, Mintel has used the following definitions:
- Kitchen cleaning
- Mopping/sweeping floors
- Other bathroom cleaning
- Polishing/dusting items
"While Americans are leading busier lives than ever before, they continue to carve out more time for cleaning, reflecting the value they place on maintaining a clean and neat living space and the benefits it provides. Generational shifts and societal changes are altering how consumers are approaching caring for the home, underscoring opportunities for product development and marketing that goes beyond highlighting functionality."
- Rebecca Cullen, Household Care Analyst
This Report looks at the following areas:
- Demographic shifts set to alter category participation
- Young men see chores as their responsibility, 35-44 year olds the sweet spot
- Adults cleaning more often and for more than disease prevention
- Routine, convenience, cost still drive shopping, usage behaviors
- Ethical and plastic concerns have stronger impact on behavior, usage
- Natural alternatives will meet health-focused cleaning needs
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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